The internet is a very important platform for human beings the world over. Since its discovery, it has become the platform where most of the activities of human beings are undertaken. There are those who use it for advertisement. However, there is a good number of people who use the platform to build their own brands. Then there are others who use the internet as a platform to build brand names that are actually personal names. Creating of a brand from your own name starts with creating an online profile.
Creating an identity for your name online is not difficult. It is however not an easy task to manage your online profile. The reason is that search engines generally reveal everything about your if a name is searched. Sometimes you want only some parts of your life revealed on search engines. This poses a problem. You want to hide some parts of your life online. How can you achieve this?
Search engine optimization is important when it comes to online identity management. The good thing about search engines is that you can be able to optimize what appears when a certain name is searched. This can enable you to dictate what appears if your name is searched. Business persons use SEO to create a competitive edge over their competitors. This happens if other people are offering similar products online.
One good example of a case of online identity management issues is the case of Michael Bullard Jr. This gentleman happened to have a court case which caused serious legal litigations. Most aspects of his life were revealed and linked to the case that he was involved with. This included his images. The problem arises when it comes to searching the person. Mainly, what appears is information related to his legal challenges. Part of the information are photographs of the person while in custody.
From Michael Bullard situation, there is a problem. How can he or any other person control what appears when one searches their name? Can he control what details appear? There is a way around this. This is through optimization of what appears online. By optimizing, you are actually prioritizing certain aspects associated with your name to appear first when your name is searched.
The internet has become a very huge platform hence there is need to establish what appears when your name is searched. You can then do online identity management so as to give people an image about yourself that you want portrayed. When you do this, you are able to build your brand name as you want and proceed to use the established brand for various ventures in your life.